Yesterday (US time) Creative Commons launched the annual fundraising drive for this 2010. Each year CC encourages its community to donate, to help them continue their important work. This year the campaign has a superhero theme. Although the CC logo might be sporting a shiny (Doctorow–esque) red cape, the campaign actually focuses on real-world CC superheros.
In Joi’s words:
Our challenge ahead is to join forces with this legion of CC Superheroes to fight the forces that don’t want an open web, or do not understand that sharing is a good thing. This fall, we’re recruiting a team of CC Superheroes to lead the world in the fight for creativity and innovation. We need to raise $550,000 by the end of the year to power up and support the work we’re doing. As a superhero, your role will be to donate, spread the word, and fundraise on our behalf. As an existing supporter of CC, you already believe that a sharing world is a good world. You have fueled our work and kept us going strong, and we thank you for that. It will take nothing short of a superhero’s strength to get us to where we need to go.
In the campaign’s announcement, CC CEO Joi Ito shared a few of the international CC Superheroes—including GlaxoSmithKline, Pratham Books and SoundCloud—so allow me to take this opportunity to tell you about some of our very own Australian CC Superheroes, using our amazing tools to save people from failed sharing.