Hopefully most people noticed the theatre release of a new Australian film, Two Fists One Heart, last Thursday. It tells the story of the relationship between a champion boxer (Daniel Amalm) living in Perth and his coach father (Ennio Fantastichini), as the son begins to question the role of violence in conflict resolution.

What you may not have noticed is that film’s producers have released 30 minutes of footage from the film, as well as selections from the soundtrack, under a Creative Commons Attribution licence, making it legal to share and edit the footage, even for commercial purposes, as long as you credit the original film. This is believed to be a world first for a commercially-backed film.

Bronwen Clune of Norg Media, who was behind the initiative, had this to say about it:

“the producer mentioned that they had a lot of great footage they weren’t able to use in the film – more than usual – and I suggested to him we not let it be wasted and we release it for anyone to mashup and play with. To me, the thought of footage being wasted and unused when someone could make something really creative with it was a real shame. There are so many people out there cutting great videos and posting them on YouTube, but the biggest barrier is often having the footage to play with. This way we could give them something to use – and the footage is what professional editors deal with – and promote the film at the same time – it was a win-win.”

To encourage people to make use of the material, the film’s production company has teamed with the Australian Film, Television and Radio School (AFTRS) to run a competition for the best remixes of the footage. The best 5 scenes, as selected by Bill Russo head of Editing at the AFTRS and the creative team from Two Fists One Heart, will be posted on Disney’s promotional Two Fists One Heart site, and the winning editors will be given personal advice by Bill Russo.

You have to hurry to enter, as the competition closes on 20 April. But thanks to the CC licence, the material is available for ever. So use it in your classrooms, your video clips, your tropfest entry – it’s now part of Australia’s collective culture.

And go see the film – they deserve the reward.