Creative Commons + Independent Journalism

Here you can find the powerpoint presentation and referenced material from the presentation by Elliott Bledsoe at Ourmedia 2007. We have also included additional material that related to the presentation.

presentation files

below you will find the original presentation by Elliott Bledsoe and other related materials:

* powerpoint presentation – cc-ourmedia.ppt [available soon]

* Creative Commons (international site) section on text [external link]


CCau is the Australian arm of the international Creative Commons project. Creative Commons is a non-profit organisation that aims to promote flexible copyright options for creators. At the core of the Creative Commons project is a suite of standardised licences that are made freely available to authors and artists and which provide a range of protections and freedoms for their material. Creative Commons builds upon the “all rights reserved” of traditional copyright to create a voluntary “some rights reserved” system.

the licences

There are four CC licence protocols:

* Attribution – A compulsory element, which applies to all Creative Commons licences. This means that whenever a work is copied or redistributed under a Creative Commons licence, credit must always be given to the creator.

* Non-Commercial – this lets others copy, distribute, display, and perform the work — and derivative works based upon it — but for non-commercial purposes only.

* No Derivative Works – Lets others copy, distribute, display, and perform only verbatim copies of a work, not derivative works based upon it.

* Share Alike – Allows others to distribute derivative works only on the same licensing conditions that govern the original work.

Naturally the Share Alike and No Derivative Works options are incompatible.

By mixing and matching the above licensing elements, creators are able to choose a licence appropriate for what they want to do.

For more information on using the licnences, please see the licences explained section of Creative Commons (international site)

cc + independent media

The independent online media is a group of different nodes. Some sources are individually operated personal blogs, others are collaborative blogs and some are regularly updated news services. Add to the mix film blogs, audio blogs, photo blogs, coupled with web 2.0 functionality such as rss and embedded rich media and you have a complicated web of content. each source of content often borrows from and is borrowed from, creating a flux of content movement within the web.

For many content creators/users within this space, the reutilisation of their content is not a problem, but social norms, such as attributing or linking to the original source, do moderate behaviour to some extent. creative commons presents a legal framework within which this kind of content sharing can occur, formally and legally, through the use of recognisable ‘prior-permissions’ licences that grant reuse on stipulated terms.

As was said in the presentation, there are three main ways CC is potentially useful in the independent media sector:

1 as a viral distribution tool (digital + offline);

2 as a way of granting reuse rights to your blog content;

4 as content to include on your blog.

For a full analysis of these uses, please see the powerpoint presentation [available soon] and the article. For an overview of what the article will include, please see the entry on my blog.

presentation links

blogs referenced in the presentation are:

* name – link

creative commons content

there is a range of places you can get creative commons material for use in your blog. start by going to or browse some of the content sites below:

sources of CC film:

* Engage Media –

* Revver –

* FourDocs –

* Internet Archive –

* CandyJar –

sources of CC music:

* ccMixter –

* Opsound –

* Pump Audio –

* Magnatune –

* Jamendo –

* Freesound –

* SoundClick –

sources of CC photos + artwork:

* Flickr –

* Openphoto –

useful links + other resources

other websites:

* name – site


* Cafuné breaking the limits for Open Business models, on

* Heavy Discussions about New Media by Micki Krimmel about videoblogging and CC licensing

* Outfoxed Offered for Remix on Wired

* Giving It Away by Cory Doctorow, a good feature on about the economics of licensing for some reuse your content

Additionally, Professor Richard Jones offers a critical approach to Creative Commons and documentary filmmaking:

* Jones, R in Fitzgerald, B (editor) (2007) Open Content Licensing: Cultivativing the Creative Commons, Sydney: University of Sydney Press, pp 99 – 108, also available on Sydney eScholarship